Jose Avila

About Jose Avila

I help lead the Growth Marketing team at Cal AI, where I leverage 10+ years of experience in mobile performance marketing and product management to accelerate user acquisition and subscription growth for the #1 Health & Fitness app on the Apple App Store. I am also a certified SQL programmer, enabling me to translate complex data into clear, actionable insights that guide strategic decision-making and performance optimization.My core competencies include building scalable paid media strategies across channels (Google UAC, Apple Search Ads, Meta, TikTok, Reddit, etc.), developing structured media plans and experimentation frameworks, and leading forecasting and budget management to ensure efficient and sustainable growth. I work closely with data science, product, creative, and finance teams to refine measurement methodologies, improve marketing attribution and incrementality accuracy, and drive a robust testing roadmap tied to ROI and retention outcomes.My mission is to deliver data-driven, repeatable growth systems that maximize performance efficiency, improve customer experience, and help Cal AI become the leading digital health and fitness platform for long-term wellness and nutrition.

Experience

1. VP Growth Marketing

   Cal Ai

   Aug 2025 — Present · San Francisco, CA, US

   Growing the #1 Health & Fitness app in the Apple App Store through data-driven performance marketing.

Education

• University of California, Berkeley

  Bachelor's degree, Applied Mathematics

  2008 — 2012

Skills

• Critical Thinking
• Management
• Social Networking
• Analysis
• Lead Generation
• User Acquisition
• Spanish
• Advertising
• Advertising Operations
• Basic Sql
• Data Analysis
• Social Media
• Microsoft Excel