Jose Alonso Pisfil Manchego
Online Marketing Leader @DMG MORI
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WORK HISTORY
Online Marketing Leader @DMG MORI
Munich, DE
Coordinated, reported on, and optimized local and global e-mail marketing campaigns for DMG MORI Group across key markets in DACH, EMEA, Asia & Americas. Achieved significant increases in click-through rates and open rates for global e-mail marketing campaigns, resulting in improved engagement and overall campaign effectiveness Managing CRM and implementing new marketing automation use cases to drive efficiency and enhance customer experience. Developing and implementing website personalization projects to drive higher levels of engagement and conversions.
EDUCATION
ESB Business School, Reutlingen University
B.Sc. International Business, Majors in Marketing & Strategy
FOM University of Applied Sciences for Economics and Management
Master of Business Administration - MBA, International Management, Leadership & Marketing ─ Part-time MBA
Weberbauer Schule
Focus on Science
BBZ Lima - Instituto de Educación Superior Privado Alexander v. Humboldt
Bilingual Businessman in International Trade German-English, Fachhochschulreife (Fachabitur)
ZHAW School of Management and Law
B.Sc. International Business, General Management | Economics
University of San Diego
Postgraduate MBA Specialization in International Marketing & Key Account Management
ABOUT JOSE ALONSO PISFIL MANCHEGO
As an Online Marketing Leader at DMG MORI, I coordinate, report on, and optimize local and global e-mail marketing campaigns for one of the world\'s leading manufacturer of machine tools and industrial solutions. With over five years of digital marketing experience, I have a proven track record of creating high-impact campaigns that increase customer engagement, retention, and conversion across key markets in DACH, EMEA, Asia, and Americas.My core competencies include E-Mail Marketing, CRM, Content Marketing, Lead Generation, and Marketing Automation. I leverage these skills to deliver effective and personalized communication to DMG MORI\'s diverse and demanding customer segments, using data-driven insights and best practices. I also manage CRM and implement new marketing automation use cases to drive efficiency and enhance customer experience. Additionally, I develop and implement website personalization projects to tailor the online journey for each visitor. My mission is to support the business objectives and vision of DMG MORI by optimizing their digital marketing performance and reach.Spoken languages (fluent): Spanish, German, EnglishLived in: Peru, Swizerland, Germany, USA
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