Joscha Ramcke
Head of Continental Europe @The Hershey Company
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WORK HISTORY
Head of Continental Europe @The Hershey Company
Drive Business Growth Across Europe: Lead the commercial cross-functional team, long term planning, and execution of trade marketing and sales strategies to deliver profitable growth and market share targets- Strategic Planning & Performance Tracking: Develop and implement Europe’s operating plans, monitor KPIs, and coordinate cross-functional efforts to achieve topline and profitability goals aligned with Vision 2030+
EDUCATION
ESB Business School, Reutlingen University
Bachelor of Science - BS, International Business
University of Exeter
Master of Science (MSc), Marketing
SKILLS
ABOUT JOSCHA RAMCKE
With over 10 years of experience in the FMCG industry, I am a passionate and results-oriented customer marketing leader who thrives on driving growth and profitability for iconic brands such as Hershey\'s and Reese\'s in the European market. I currently lead and work closely with local and regional distributors to build the long-term strategy for a successful and profitable expansion of Hershey\'s chocolate and confectionery portfolio across Europe.Before joining The Hershey Company, I held various roles in key account management, trade marketing, and category planning at P&G, Mondelēz International and Harry\'s, Inc, where I developed and implemented effective sales and marketing strategies, led new product developments and packaging solutions, and managed customer relationships across all internal and external cross-functional levels. I have a strong track record of delivering value share growth, increasing customer loyalty, and enhancing category performance through data-driven insights, creative thinking, and collaborative leadership. I hold a Master of Science degree in Marketing from the University of Exeter and a Bachelor of Science degree in International Business from the ESB Business School, Reutlingen University. I am fluent in English and German.
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