Joscelyne Mason

About Joscelyne Mason

Joscelyne is an experienced Marketing Manager who is passionate about improving equitable access to deliverables. Her past roles include being accountable for the development, planning, and execution of data-driven product marketing strategies. She deploys go-to-market initiatives that enable her marketing team and client base access to her organization. Joscelyne understands market trends and customer insights to apply her knowledge to drive product and promotion. She’s a natural collaborator, who uses strategic thinking paired with creativity, and good storytelling to effectively market.

Experience

1. Marketing Business Partner

   Alliance Laundry Systems LLC

   May 2023 — Present · US

   Liases with GM\'s, RSM\'s, Marketing Operations, Company owned stores, Franchisee\'s and Stakeholders to develop and plan successful· campaigns to achieve sales goals.Monitors market activity metrics and KPI\'s, implementing course correction based on· performance.Manages marketing budget, ensuring projects and campaigns are within budget and collaborates· with nance leaders on forecast.Manages key conversion metrics in marketing funnel, including SEO, landing pages, social· media and lead generation forms.Executes demand generation and customer acquisition and retention marketing campaigns while measuring, and optimizing content and· targetingSuccessful launched and open 6 new Franchise stores and a product launch within first year of employment

Education

• North Carolina Central University

  Bachelor's degree, Mass Communication

  2011 — 2014