Jo Ruddock

Director of Insight @Bbc Children In Need

Manchester, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2017 — Present

Director of Insight @Bbc Children In Need

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Manchester, GB

BBC Children in Need believes that every child in the UK should have the opportunity to thrive and be the best they can be.We are currently supporting around 1,400 projects in communities across the UK that are helping children and young people who are experiencing a range of challenges in their lives. I am accountable for the development and execution of an Insight and Knowledge strategy that will deliver understanding of the needs of children and young people in the UK and the impact that our projects are having, along with the foundations for audience and supporter insight and insight-based decision making across our Income & Engagement, Content and Impact teams.

EDUCATION

1988 — 1992

Loughborough University

BA 1st Class Hons, Business Administration with French

SKILLS

Consumer InsightMarket ResearchFast-Moving Consumer Goods (Fmcg)Integrated MarketingCustomer InsightBrand ManagementBrand ArchitectureFmcgBrand DevelopmentBrand EquityShopper MarketingConsumer Behaviour

ABOUT JO RUDDOCK

An Insight and Planning Director with extensive and varied experience in the fmcg, media,…

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Jo Ruddock — Director of Insight at Bbc Children In Need in Manchester, GB | Unifers