Jorie Mark
Brand Storyteller | Content Marketing | Leadership
- Role
- Director of Content at Life Extension
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Jorie Mark
I\'m @storyjorie and telling stories-brands, news & my own-has been my life\'s work. More about me:• Content, social media and user-generated content expert • 25+ years of experience in social media, content, digital marketing, editorial, publicity, events and public relations• Food & lifestyle writer • Published author (Bride in Overdrive, St. Martin’s Press)
Experience
Director of Content
Jan 2020 — Present · Ft. Lauderdale, FL, US
As the brand voice leader, I\'ve worked cross-functionally to elevate this 45-year-old vitamin retailer into a lifestyle brand by holistically revisiting all customer touch points, with an eye towards customer-centric marketing -Revamped entire product catalog (400+ products) with an engaging, solutions-oriented approach to copy scalable in all deliverables including Amazon and Walmart copy-Data-driven approach to persona development to ensure we\'re sharing the right message with the right customer in the right way, resulting in increases in site traffic and product conversions resilient to Google algorithm updates-Recalibrated voice of print, digital & social communications to focus on health and empowerment of the customer-High-volume producer of blog, web & social content-Fostered collaborate workstreams among team of writers and stakeholders throughout organization
Education
American University
MFA, Creative Writing
1997 — 1999
University of Pennsylvania
BA, English
1992 — 1996
Skills
- Social Media
- Creative Writing
- Digital Marketing
- Online Marketing
- Email Marketing
- Copywriting
- Journalism
- Online Advertising
- Adobe Creative Suite
- Newsletters
- Management
- Web Content
- Blogging
- Writing
- SEO
- Web Analytics
- Brochures
- Google Analytics
- Press Releases
- Digital Media
- Promotions
- Editorial
- Publicity
- Social Networking
- Social Media Marketing
- Strategic Partnerships
- Content Management
- Brand Development
- Research
- Strategy
- E-Commerce
- Marketing
- Copy Editing
- Newspaper
- Content Strategy
- Editing
- Web Content Management
- Wordpress
- Public Relations
- Advertising
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