Jorie Goins

Communications Director @American Heart Association

Chicago, IL, US

Develop and implement communications strategy for Metropolitan Chicago affiliate of the American heart Association.• Manage American Heart Association - Illinois social media accounts on Instagram, Facebook and X, reaching followers using enterprise social media platforms (Sprinklr) and monitoring engagement analytics• Secure earned media placements on local outlets, including CBS Chicago, WBEZ, Chicago Tribune, NBC Chicago and outstate publications (WCBU, Shaw Local and the Daily Herald) • Build relationships with media personalities on traditional and non-traditional outlets for earned and paid placements • Develop executive remarks, support appeal video production and stage manage live events • Lead crisis communications and UBIT trainings for Chicago market staff • Conduct interviews with survivors for media pitching, events and national owned media• Contribute to national Resource Center\'s internal \"Chalkboard\" and \"3 Big Things\" newsletters• Manage paid media activations• Facilitate paid sponsor social media recognition • Support development team revenue generation through editing newsletters, script writing, news releases and survivor outreach

Northwestern University

Bachelor of Science - BS, Journalism

Northwestern University

Master of Science - MS, Leadership for Creative Enterprises