Jorie Faker

About Jorie Faker

Experienced leader in brand and product development with a demonstrated history of working in an industry where the consumer comes first and is always changing.Skilled in: customer intimacy, creative ideation, trend research, data analysis, white space identification, brand strategy, design strategy, creative concepts, product development, tooling and manufacturing processes, development processes, product marketing, strategic growth plans, and launch campaign strategies. Passionate about leadership, collaboration, staying close to the customer, thinking thoroughly, and driving growth through new innovations.

Experience

1. Director of Brand Development & Product Marketing

   Bath & Body Works

   Jan 2017 — Present · Columbus, OH, US

   Lead $1.2B Fragrant Personal Care Category reporting directly into President of company. Responsible for growth strategies, brand development, innovation pipeline and regular business pipeline, creative concepting, product roadmaps, product development, consumer insights, product marketing, launch campaign strategies, budget management, finished product design and formulation, 3-D tooling, and on- time deliverables for manufacturing.

Education

• American Intercontinental University, London, UK

  Study Abroad, Fashion and Marketing

  2005

• Purdue University

  BA, Corporate Merchandising and Marketing

  2001 — 2005

Skills

• Fashion
• Assortment
• Trend Analysis
• Trend Forecasting
• Inventory Management
• Brand Development
• Merchandising
• Retail
• Trend
• Marketing Strategy