Jorge Oscar Castañeda Campillo

About Jorge Oscar Castañeda Campillo

According to Times Magazine “Mind Maps are the Swiss Army knives of the Brain”.As the inventors of Mind Mapping and the global leaders in the Mental Literacy revolution, we help people and organizations deploy their creative potential, deal with information overload, improve their memory skills, learn how to learn, use critical thinking, and become mentally literate. Mental literacy means using the brain in the way it was supposed to be used. These aims are enabled by meta-tools such as Mind Maps, which are globally embraced by more than 250 million people and more than 90% of Fortune 500 companies. Bill Gates in his Newsweek Magazine article titled “The road ahead: How ‘intelligent agents’ and Mind Mappers are taking our information democracy to the next stage.” said: “These technologies promote consilience—literally, the \"jumping together\" of knowledge from different disciplines. They help people combine their own ideas with at least some existing knowledge far more efficiently than was previously possible.”What we do:• Certify trainers and practitioners in Mind Mapping and its key applications such as innovation, problem solving and project management.• Conduct and publish seminal research in areas such as memory, learning, creativity, knowledge management, intelligent reading, and core intelligences.• Share our knowledge as wide and thorough as possible through online and in-person trainings, free webinars, in-person conferences and the publication of books. Tony Buzan, my partner and longtime friend has sold more than 7 million books, which have been published in more than 150 countries.• Teach business professionals how to leverage these tools for becoming authentic thought leaders. For additional information on our company, visit buzan.academy for Mind Mapping training, Certifications and upcoming free webinars.

Experience

1. Chief Executive Officer

   Tony Buzan Group & Academy

   May 2022 — Present · Fort Lauderdale, FL, US

   Sucesor de su querido mentor y amigo Tony Buzan. La misión del doctor Castañeda es perpetuar y actualizar el legado del profesor Buzan y a garantizar que los beneficios de sus metodologías lleguen a la máxima audiencia global.

Education

• Universidad Iberoamericana, Ciudad de México

  Industrial Engineer, Operations research and industrial engineering

• Stanford University

  Master of Operations Research, Operations research and systems thinking

  1992 — 1993

• Stanford University School of Engineering

  Master of Operations Research, Applied Mathematics

• SMC University

  PhD in Management, Business innovation and strategy deployment

  2011 — 2015