Jorge Calvachi
- Role
- Director of Insights at La-Z-Boy Incorporated
- Location
- Ann Arbor, MI, US
- LinkedIn followers
- 500 followers
About Jorge Calvachi
Jorge is a mission-driven leader with over 20 years of experience in unlocking the…
Experience
Director of Insights
Present
Education
Eastern Michigan University
Bachelor of Business Administration - BBA
University of Illinois Urbana-Champaign
Master of Business Administration - MBA - Gies College of Business Administration, Marketing and International Business
Skills
- Qualitative Market Research
- Leadership
- Insight Generation
- Multicultural
- Primary Research
- Consumer Behavior
- Market Research
- International Marketing
- Marketing
- Survey Design
- Brand Equity
- Trade Marketing
- Consumer Products
- Brand Development
- Segmentation
- Advertising
- Marketing Management
- Market Analysis
- Consumer Behaviour
- Fmcg
- Marketing Mix Modeling
- Positioning
- Qualitative Research
- Advertising Research
- Global Marketing
- Latin America
- Focus Groups
- Questionnaire Design
- Brand Architecture
- Competitive Analysis
- Market Intelligence
- Online Research
- Consumer Insights
- Consumer Insight
- Strategic Thinking
- Market Planning
- Secondary Research
- Business Insights
- Nielsen
- Ethnography
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