Jorge Barraza

USC Director and Consumer Psychology Professor | Founder: Immersion Neuroscience

Role: Co-founder at Immersion The Value Measurement Company
Location: Los Angeles, CA, US
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Jorge Barraza

I am the Director of the Master of Science in Applied Psychology (MAPP) and professor of…

Experience

Co-founder
Immersion The Value Measurement Company
Jan 2014 — Present
Immersion measures what the world loves.Our distributed neuroscience SaaS directly measures, second-by-second, what an audiences’ brain values using the smartwatch they already own.Customers in Entertainment, Training, Agencies, and CX use our platform to predict buying, sharing, downloads, and information recall with over 80% accuracy.Learn more at:

Education

Claremont Graduate University
PhD

Contact information

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Work email
j••••••••@usc.edu
Personal email
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Direct dial
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Current company

Immersion The Value Measurement Company

Software Development · 11 employees · Founded 2017 · Los Angeles, California, United States

At Immersion Neuroscience, we’re revolutionizing how the world measures and predicts success of content and experiences. Our Value Measurement technology pairs with everyday wearables like Apple Watch, Whoop, and Fitbit to surface real-time, unbiased insights that reveal exactly what resonates with your audience—while an experience is happening—allowing you to predict outcomes with over 85% accuracy. It’s not about what people say they like or plan to do—these are subjective and are proven to be worse than a coin flip for predicting outcomes. Value Measurement measures subtle changes in the body, tracing them all the way back to the brain to uncover what people truly value on an unconscious level. The results forecast what your audience will remember and decisions they\'ll make, giving you the power to refine your approach for even greater success. We empower businesses, brands, storytellers, and creators to unlock exceptional experiences every time by revealing what resonates with audiences on a deeper, unconscious level. With full focus on driving measurable results, our platform is a game-changer. Imagine knowing what connects and what doesn’t in the moment, and removing the guesswork from your strategy. It’s a choice, not a comparison. Choose Value Measurement today and start consistently delivering content and experiences that captivate and convert.

getimmersion.com

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About Jorge Barraza

Experience

Co-founder

Education

Claremont Graduate University

Find verified contacts for anyone on LinkedIn