Jorge Valdes
Upstream Marketing Manager @Novanta Inc.
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WORK HISTORY
Upstream Marketing Manager @Novanta Inc.
Sarasota, FL, US
Developed and led a multi-year growth plan for iOR business, targeting significant revenue increases ($36M)-Proposed and implemented new market segmentation strategy, generating comprehensive market intelligence-Designed mid-term strategy plan to achieve over $300M in revenue (2024 to 2028)-Created initiatives to collect customer feedback, aiding in product development and market positioning-Formulated NPI business cases to manage product launch pipeline effectively-Crafted relevant value propositions to differentiate all products within portfolio-Conducted Price Value maps analysis to optimize target pricing and product positioning-Developed and managed a U.S. physician advisory board to validate customer needs, resulting in improved product strategy-Delivered marketing strategy updates to upper-level management.
EDUCATION
Universidad Anáhuac Mexico Norte
Executive MBA
Universidad Iberoamericana, Ciudad de México
Industrial Engineer
ABOUT JORGE VALDES
Strategic marketing professional with over 15 years of experience driving growth in the…
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