Jorge Torres-Jaytee

Account Executive @Spanish Broadcasting System

PR

Maintains relationships and favorable contacts on a regular basis with current and potential advertising accounts, prospects potential advertisers and develops sales strategies to acquire new business for SBS\'s traditional radio stations, La Musica digital app and SBS\'s Digidea, newest digital marketing agency (Video (OTT, C-TV, Video Pre-Roll), Search Marketing (SEO, SEM), Email Marketing/ People Based Marketing, Display Banners, Geo Fencing, Social Advertising (FB, IG, Tik Tok) and Streaming TV/Addressable Streaming TV Ads)- Familiar with standard sales concepts, practices, and procedures within the sales field- Relies on experience and judgment to plan their sales strategy to accomplish assigned budgets. Performs a variety of tasks, such as MS PowerPoint, MS Outlook, Integrated Radio System, Tapscan, Arbitron Maximazer, and e-mail- Responsible for completing and submitting fully executed Sales contracts on a timely basis to the Local Sales Manager, with all authorized signatures and corresponding approved insertion orders from advertisers. Reviews contract confirmations and assures that the account has been created/input correctly as contracted, and that changes in client data or advertising schedule changes have been updated in the Wide Orbit system. Mails contract confirmation to clients and keeps a copy as support for their records- Provides copies of production orders on a timely basis to Copywriting/ Production and Continuity- Reviews the “Contract Verification Report” listing all bumped spots and assures each advertiser is being followed up with, so that revenues are not lost- Monitors the market stations to keep informed on what advertisers are active in the marketplace and targets those accounts as potential advertisers.