Jorge T.
Performance Marketing & Analytics | Paid Search | Digital Strategy | Data-Driven Growth | Looker Studio & GA4
- Role
- Associate Director of Search at Empower Media
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Jorge T.
Data-driven digital marketing leader specializing in performance marketing, analytics…
Experience
Associate Director of Search
Feb 2024 — Present · Chicago, IL, US
Account Experience: PetSmart, Tempur-pedic Mattress, Stearns & Foster, Sprouts Fresh Market, Whataburger, Jack Links, GNC, 5/3 BankResponsibilities: • Lead search strategy & execution for high-profile accounts, managing multi-million-dollar budgets across Google Ads & Bing Ads. • Develop forecasting models to predict ROAS and CPA trends, ensuring budget efficiency. • Build Looker Studio dashboards to visualize search performance and generate insights. • Implement advanced bidding strategies leveraging SA360, PMAX, and audience segmentation. • Collaborate with SEO & programmatic teams to align paid search efforts with broader media strategies. • Conduct A/B testing on ad creatives, landing pages, and bid strategies to optimize conversion rates.
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