Jorge Serrano

Marketing Manager @Chenega Corporation

VA, US

As Marketing Manager at Double C Life Inc, I oversee strategic and creative initiatives across multiple business verticals under the company’s umbrella, including Be and Cheery, Mr. One Auctions, and a vending machine division targeting universities. My role blends marketing strategy, design, operational support, and cross-functional coordination across four physical retail stores and online platforms.Key Responsibilities: • Marketing Strategy & Execution:Develop and implement marketing plans, promotions, and seasonal campaigns for four Be and Cheery retail stores and online channels. • Digital & Social Media Management:Manage content and campaigns across Instagram, Facebook, WhatsApp Communities, and other digital platforms. Create designs, videos, and branded visuals tailored for web, Amazon, and eBay. • Website & Ecommerce Oversight:Coordinate content updates and visual consistency for store websites and auction platforms. Supported the successful launch of Mr. One, an online auction and flash sale platform. • Retail Operations Support:Assist store teams on weekends, including staff coordination, daily sales reporting, and payroll tracking. Currently supporting as acting Store Manager for one retail location. • Cross-border Team Collaboration:Work closely with the creative and marketing team in China to develop product visuals, social content, and platform-ready images. • Analytics & Reporting:Lead the creation and analysis of performance reports for promotions and sales, using data to inform future campaigns and business decisions. • Expansion Support:Coordinate outreach to universities to secure placement for hot-and-ready vending machines aimed at student markets.

Universidad Mesoamericana

Bachelor's degree, Marketing and Advertising

Virginia International University

Master of Business Administration (MBA), Project Management

Universidad Rafael Landívar

Master's degree, Marketing