Jorge Serrano

About Jorge Serrano

Project management professional with 10 years of experience providing support to…

Experience

1. Marketing Manager

   Chenega Corporation

   Jan 2025 — Present · VA, US

   As Marketing Manager at Double C Life Inc, I oversee strategic and creative initiatives across multiple business verticals under the company’s umbrella, including Be and Cheery, Mr. One Auctions, and a vending machine division targeting universities. My role blends marketing strategy, design, operational support, and cross-functional coordination across four physical retail stores and online platforms.Key Responsibilities: • Marketing Strategy & Execution:Develop and implement marketing plans, promotions, and seasonal campaigns for four Be and Cheery retail stores and online channels. • Digital & Social Media Management:Manage content and campaigns across Instagram, Facebook, WhatsApp Communities, and other digital platforms. Create designs, videos, and branded visuals tailored for web, Amazon, and eBay. • Website & Ecommerce Oversight:Coordinate content updates and visual consistency for store websites and auction platforms. Supported the successful launch of Mr. One, an online auction and flash sale platform. • Retail Operations Support:Assist store teams on weekends, including staff coordination, daily sales reporting, and payroll tracking. Currently supporting as acting Store Manager for one retail location. • Cross-border Team Collaboration:Work closely with the creative and marketing team in China to develop product visuals, social content, and platform-ready images. • Analytics & Reporting:Lead the creation and analysis of performance reports for promotions and sales, using data to inform future campaigns and business decisions. • Expansion Support:Coordinate outreach to universities to secure placement for hot-and-ready vending machines aimed at student markets.

Education

• Universidad Mesoamericana

  Bachelor's degree, Marketing and Advertising

• Virginia International University

  Master of Business Administration (MBA), Project Management

  2016 — 2017

• Universidad Rafael Landívar

  Master's degree, Marketing

  2009 — 2010

Skills

• Research
• Higher Education
• Leadership
• Social Media
• Nonprofit Organizations
• Data Analysis
• Project Management
• Microsoft Office
• Public Speaking
• Admissions Counseling
• Adobe Photoshop
• Adobe Premiere Pro
• Sap Erp
• Microsoft Access
• Computer Hardware Troubleshooting
• Office 365
• Customer Relationship Management (Crm)
• Strategic Planning
• Team Leadership
• Project Planning
• Microsoft Excel
• Microsoft Powerpoint
• Microsoft Visual Studio C++
• Student Recruiting