Jorge Hevia
Chief Marketing Officer - AlarMax Distributors - Tech/IoT/ Security - RMR | Brand Building & Positioning | Sales Management | Digital Marketing | Advertising | Market Research
- Role
- Chief Marketing Officer at AlarMax Distributors
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jorge Hevia
OVERVIEW: INNOVATIVE, STRATEGIC CHIEF MARKETING & SALES OFFICER, WITH OVER 20 YEARS SENIOR-LEVEL EXPERIENCE IN B2B HIGH-TECH, IoT, SECURITY INDUSTRY. TRANSFORMED NAPCO SECURITY TECHNOLOGIES (NASDAQ: NSSC) BY CREATING & LAUNCHING THE STARLINK PRODUCT LINE AND BUILDING THE COMPANY INTO A HIGH GM, SaaS, IoT, CLOUD, RMR-GENERATING, SUBSCRIPTION-BASED BUSINESS MODEL. BUILT NAPCO INTO A $3/4 BILLION MARKET CAP NASDAQ COMPANY. M&A EXPERIENCE. Extensive expertise in Branding,Brand Building,Marketing, Sales Management,Digital Marketing,Advertising,PR,Market Research,Lead Gen and Channel Strategy.Managed teams of 500+ people and large-scale $60M+ budgets.Full P&L responsibility at medium to Fortune 200 companies. B2B HIGH-TECH/SECURITY INDUSTRY CMO & SVP SALES EXECUTIVE AND THOUGHT LEADER –20+Years NAPCO Security Technologies–85% Commercial Security NASDAQ-Listed Company(NSSC) Led all Divisions and Brands-StarLink Wireless Verizon & AT & T-4G LTE IoT,Alarm, SaaS,M2M Cellular Communicators and Cloud Monitoring Solutions -iBridge & StarLink Connect-Smart Home/Business,IoT,SaaS Solutions -AirAccess Cellular-Cloud SaaS Access Control Solution -NAPCO Security Systems-Security Intrusion & Fire Alarms, & iSecure Cellular Alarm Systems -Continental Enterprise-Class Access Control -Alarm Lock, NetWorx & ArchiTech-Advanced Electronic/ Networked & Wireless Access Control Locking Solutions HIGHLIGHTS-Transformed NAPCO Security Technologies from hardware only business to predominant, recurring service revenue, SaaS,subscription-based business model - Conceptualized and created StarLink Wireless,Cellular Communicators and FireLink Cellular fire panels-Conceptualized and launched the new, innovative AirAccess Cellular-Cloud SaaS Access Control Solution -Created StarLink, iSecure, iSee Video, iBridge, ArchiTech, FireLink and AirAccess Brands - Grew Company from $6 Million to over $3/4 Billion market cap -Drove sales and profit growth increases at NAPCO for 23 consecutive quarters -Grew the stock price from 20 cents per share, adjusted for splits, to $35+per share,during tenure at Company - M&A experience -Creator of the (S.A.V.I.) School Access-Control Vulnerability Index, Audit & Certification Process to address active shooter events -Inventor & patent holder on innovative video/security products -Experience with WiFi,Proprietary Wireless,IR,Microwave Sensor,Cloud Based, App Technologies B2C CPG VP MARKETING EXECUTIVE-10 Yrs. Marketing Exec at Unilever, Conagra and Diageo/LVMH w/P&L responsibility on Brands such as Johnnie Walker with $400M in sales.
Experience
Chief Marketing Officer
Jan 2022 — Present · Pittsburgh, PA, US
Education
Columbia Business School
Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
Hofstra University
MBA, Marketing
University of Miami Herbert Business School
BBA, Marketing
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