Jorge Franco

Head of Sales @meteocontrol

Chicago, IL, US

Developed and executed the go-to-market strategy for the U.S, Canada, and Brazil, aligning marketing and sales efforts to regional market dynamics. Conducted in-depth analysis of market structure and growth potential to refine sales strategies and increase competitiveness in the U.S. market. Designed and implemented a business development strategy focused on strengthening key accounts and diversifying the customer pipeline. Achieved record-breaking revenue growth:+48% in 2021,+10% in 2022, and +80% in 2023. Improved sales productivity by 300% per employee over three years, enhancing profitability. Shared responsibility for EBIT performance, ensuring strategic alignment between sales execution and financial objectives. Drove continuous optimization of internal processes and structure to support organizational growth and onboarding and coaching of new team members.