Jorge D. Gonzalez
Web & Brand Designer @Pace Creative Group
Signup · Get unlimited contacts
WORK HISTORY
Web & Brand Designer @Pace Creative Group
Vancouver, BC, CA
Lead delivery of brand & responsive web design projects & develop art direction for user-friendly websites/apps across sectors to ensure brand consistency.• Develop accessible website layouts & prototypes, adhering to WCAG and WAI-ARIA standards & inclusive design principles. • Create web style guides, wireframes, prototypes, design frameworks, diagrams, user flows, & detailed visual mock-ups in Figma to communicate the design rationale behind. • Draft & deliver style and brand guides to educate the clients’ teams to create consistent web materials.• Conduct qualitative/quantitative testing and revise designs based on feedback from clients & internal team members to meet project requirements & objectives.Key Achievements: • For ZebraSci Inc, grew users of new website by 503.1% & sessions by 484.7%(~ session duration increasing by 12.2%) & reduced bounce rate from 50.45% to 46.45%.• For Lola Systems doubled number of consultations compared to the previous website due to improved readability & clarity, a more consistent & coherent look, dynamic navigation & connected topics, & decreased complex information.• Created campaign ads & designed an eBook & Ad campaign (LinkedIn) that got a CTR of 6.3%.• For Kindred, created & maintained new content for two websites: Kindred Construction & Kindred Custom Homes.• For Grifols Multinational, collaborated on a range of digital projects: website improvements, video editing & motion design, ad campaigns, landing pages & presentation projects.• Clients of the Mining sector, delivered tradeshow booth designs (banners, tablecloth, distinctive elements) and strategic visual presentations in PowerPoint. Increased the number of visitors to the tradeshows and engaged more clients using the visual presentations as a tool.• For Lantronix, designed a visual presentation on PowerPoint. Client satisfied and increased the number of clients through these calls with use of visual presentation.
EDUCATION
BCIT School of Business + Media
Diploma, Web Page, Digital/Multimedia and Information Resources Design
ETSAV Valladolid University
Master's degree, Architecture
FOROALFA
Estrategia de Marca, Branding & Graphic Design
The University of British Columbia
Certificate, Artificial Intelligence Cloud Solutions Strategy
FOROALFA
Auditoría de Marca, Branding Strategy, Graphic Design
BrainStation
User Experience Design Certificate, UX Designer
ABOUT JORGE D. GONZALEZ
Growing your company often depends on the design and launch of innovative…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.