Jorge Alvarez
Vendor Manager @Amazon
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WORK HISTORY
Vendor Manager @Amazon
Business development with 10+ years of experience driving growth for consumer technology and lifestyle brands across Amazon, global marketplaces, and major retail channels. Manage some of the largest vendors with full P&L ownership, leading go-to-market strategy, revenue growth, and cross-functional execution.My expertise spans Amazon, ecommerce strategy, digital merchandising, marketing, and data-driven decision-making. I partner with vendors, marketing teams, and agencies to implement best-in-class advertising, measurement, and attribution frameworks. I translate analytics into clear, actionable strategies across pricing, promotions, assortment planning, and investment optimization.I’ve supported businesses at every stage—from scaling high-growth companies to expanding established brands. My work includes product launches, marketplace expansion, joint business planning, and operational excellence across North America and international markets.I’m also engaged in initiatives leveraging emerging AI tools to streamline reporting, strengthen decision support, and help teams operate more efficiently and strategically.I thrive in fast-paced, performance-driven environments and enjoy building strong partnerships that deliver measurable business impact.
EDUCATION
Cerritos College
Associate's degree, Business/Commerce, General
Simon Fraser University
Bachelor of Business Administration (B.B.A.), International Business, Finance
Best Buy University
Future Leaders , Organizational Leadership
SKILLS
ABOUT JORGE ALVAREZ
At Nanoleaf, my focus on global sales and business development has led to a series of strategic victories, including spearheading the launch of an Apple Exclusive product in Asia. With a deep understanding of market analytics, I\'ve contributed to Nanoleaf\'s expansion, with two new categories that significantly bolstered our revenue.My role extends beyond sales; collaborating with R&D, I influence the product roadmap, ensuring financial viability and market relevance. The ability to forge and nurture partnerships has been pivotal, as demonstrated by our fruitful alliances with Fortune 500 companies. These collaborations have not only expanded our footprint but also solidified Nanoleaf\'s brand as a leader in the smart home industry.
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