Jordyn Feyen

About Jordyn Feyen

I’m a Global Marketing Strategist who combines data-driven insights, cross-functional collaboration, and clear strategic frameworks to help markets make smarter portfolio decisions and drive sustainable growth. I specialize in simplifying complexity, optimizing global portfolios, and supporting markets with actionable recommendations grounded in analytics.My work focuses on:• Partnering with global affiliate teams to review KPIs and translate insights into strategic marketing and portfolio decisions.• Using data and segmentation to identify growth opportunities, improve margin, and strengthen portfolio mix.• Building scalable governance and process tools that improve consistency, visibility, and execution across markets.• Supporting market‑specific needs with insight-led strategies that grow sales, improve margin, and deepen buyer engagement.I’m passionate about collaborating with markets to align strategy and uncover opportunities that accelerate results across the global portfolio.

Experience

1. Global Marketing Strategist

   Amway

   Dec 2023 — Present · Grand Rapids, MI, US

   Lead and strengthen ongoing portfolio management by partnering closely with affiliate teams to review portfolio KPIs and inform strategic decision-making.• Leverage data and analytics to segment the portfolio, identify opportunities for growth, simplification, and strategic investment, and recommend actions that improve overall portfolio health.• Develop and implement governance frameworks and process tools adopted across markets to drive consistency and efficient management of portfolio health.• Collaborate with market partners to address unique portfolio needs, using data driven insights to recommend actions that grow sales, improve margin, and maintain buyer engagement.

Education

• Grand Valley State University

  Bachelor of Arts - BA, Communication and Media Studies

  2010 — 2014