Jordyn Crowley Watts

WORK HISTORY

EDUCATION

ABOUT JORDYN CROWLEY WATTS

I crave innovation. My biggest pet peeve is hearing \"but this is how we\'ve always done it,\" because simply meeting expectations is BORING!I have 10 years of marketing, communications, brand management and PR experience leading creative and cross-functional teams. I\'m the former media spokesperson for the world’s largest event series, The Color Run and have experience working with brand partners, celebrities and VIPs from Disney, Johnson & Johnson, Zumba, Lay\'s, DreamWorks Pictures, and Major League Baseball, to name a few!I believe there has to be a data-driven strategy behind any good campaign, and you can\'t brag about anything until you\'ve seen the analytics. So here\'s what I\'ll brag about:• Driving 200% YOY growth through influencer collaboration strategy• Increasing live event attendance 187% through an experiential marketing activation• Growing donations by $10M (900%) through a research-based rebrand• Improving email newsletter engagement by 60% through A/B content testing• Boosting web traffic by 470% through UX testingI\'m seeking my next challenge in a marketing or communications leadership role where I can apply my passion for data and creative strategy to drive real business results.