Jordon Baker
Campaigns Manager @Takeda
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WORK HISTORY
Campaigns Manager @Takeda
London, GB
I drive the delivery of impactful digital marketing campaigns across Takeda, ensuring effective audience engagement and measurable results. My role combines technical expertise in Salesforce Marketing Cloud (SFMC) with strong stakeholder management and strategic oversight.Key Contributions- Build and manage complex SFMC journeys, automations, and audience data- Partner with brand and medical teams to deliver compliant, impactful campaigns- Co-lead self-service initiative, reducing reliance on agencies and cutting costs- Manage campaign operations budget, advising on spend and efficiency- Facilitate training and workshops for graduates, interns, and internal teams- Shape CDP and audience strategies to streamline overlapping campaigns.
EDUCATION
Kingston University
Bachelor's degree, Business, Management, Marketing, and Related Support Services
ABOUT JORDON BAKER
I am a results-driven digital marketing professional with expertise in campaign management, marketing automation, and data-driven strategy. With a strong background spanning SEO, PPC, social media, e-commerce, and Salesforce Marketing Cloud (SFMC), I have led initiatives that drive engagement, optimise customer journeys, and deliver measurable business impact.I excel at developing and executing integrated marketing plans, managing complex automations and audience strategies, and collaborating with cross-functional stakeholders to deliver compliant and impactful campaigns. Passionate about innovation and efficiency, I co-lead initiatives that reduce reliance on third parties, optimise budgets, and upskill internal teams through training and workshops.My focus is on leveraging data, technology, and creative strategy to connect audiences with meaningful experiences while aligning digital marketing efforts with broader business objectives.Key skills include:| Strategic Marketing | Lead Generation | Campaign Management | SEO | Web Analytics | Social Media Strategy.
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