Jordan Wilson
Sales-Focused Marketing Executive
- Role
- Director of Sales & Marketing at Diamond H2o
- Location
- Chattanooga, TN, US
- LinkedIn followers
- 500 followers
About Jordan Wilson
Sales and Marketing Executive with a broad array of experience in sales leadership and…
Experience
Director of Sales & Marketing
Aug 2016 — Present
Responsible for the marketing strategy and branding for all divisions of a mid-sized manufacturer of water treatment equipment: Residential/Commercial (B2C), Wholesale (B2B) and Lab Services. During my tenure I have overseen revenue growth of 171% in the division of direct responsibility and total company revenue growth of 131%, all while increasing profitability by 10.1%. We have expanded the distributor portfolio by 150%, increasing the national footprint by 12 states and several key markets while diversifying exposure in a rapidly consolidating national market. Implemented and maintained HubSpot CRM for contact and new lead management, email marketing, sales pipeline and KPI reporting and visibility to key stakeholders within the company. Planning and execution of up to 8 trade shows annually, including budgetary planning and negotiation, development of marketing collateral and promotions, email marketing campaigns and retargeting, lead capture strategies and post-show follow-up campaigns.
Education
Neenah High School
General Studies
1995 — 1999
University of Wisconsin–Oshkosh
BS, Geology
2003 — 2008
Skills
- Sales
- Leadership
- Customer Satisfaction
- Management
- Training
- New Business Development
- Business Development
- Event Management
- Public Relations
- Team Leadership
- Networking
- Team Building
- Customer Service
- Marketing
- Strategic Planning
- Marketing Strategy
- Strategy
- Account Management
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