Jordan Vater

About Jordan Vater

Global brand, public relations and marketing leader with over 16 years of experience in consumer tech, outdoor products and DTC growth. I\'ve led brand strategy, public relations, social media, sustainability initiatives, product positioning, media relations, crisis communications, corporate acquisition messaging and executive media training. I excel at crafting compelling stories that resonate with consumers and drive business growth.A few of my favorite projects include building the communications plan for a new brand from the concept phase through official launch; leading messaging strategy for multiple corporate acquisitions; serving as the primary spokesperson and corporate representative through crisis communications needs; working directly with celebrities on large-scale influencer programs; and driving sustainability advancements across packaging and product lines.My career has been centered around building successful brands, products and relationships. I\'m looking to connect with other professionals doing interesting things in the public relations, communications and brand spaces, especially in the outdoor and consumer technology spaces.

Experience

1. Director, Marketing

   Otter Products

   Jan 2023 — Present

   Leader of brand, public relations, social media, product marketing, channel marketing, partnerships and creative. Head of a team of 20 with dotted-line responsibility over global marketing. I led the \"Made for Yes\" brand campaign, ultimately resulting in 10% increase in brand search volume and 15% increase in intent to purchase. I also drove a packaging initiative to streamline our DTC offering, saving 40% on cost, simplifying the consumer experience and achieving sustainability goals.

Education

• St. Norbert College

  B.A., Communication with media emphasis, minor in Business Administration

Skills

• Blogging
• Media Monitoring
• Copy Editing
• Trade Shows
• Newsletters
• Community Relations
• Editing
• Media Relations Training
• Media Pitching
• Marketing Communications
• Facebook
• Brand Management
• Content Strategy
• Brand Awareness
• Community Development
• Press Releases
• Spokesperson
• Corporate Communications
• Public Speaking
• Public Relations
• Media Relations
• Event Staffing
• On-Camera Interviews
• Event Management
• Broadcast
• Strategic Communications
• Press Release Creation
• Copywriting