Jordan Tylec

About Jordan Tylec

My name is Jordan! I am a Marketing and Communications professional with 9+ years of experience specializing in strategic marketing. I focus on connecting the dots between client goals and comprehensive solutions. My \"sweet spots\" include marketing analytics, media planning, retention, growth, and business development. In the end, my true professional fulfillment stems from continued learning and growth. Check out my website here: https://jordantylec.wixsite.com/jordantylec

Experience

1. Marketing Manager

   Full Circle Strategic Marketing

   Sep 2024 — Present

   Department Leadership – Social Media: Oversee the agency’s social media department, guiding strategy, content planning, platform management, and performance optimization across multiple client accounts while ensuring consistent brand voice and platform best practices.• Department Leadership – Website Development: Lead website development initiatives from intake through launch, coordinating between developers, designers, and account teams to ensure projects meet client objectives, technical requirements, and timeline expectations.• Comprehensive Campaign Management: Develop and execute customized digital marketing strategies across social media, paid advertising, and content marketing channels, leveraging platforms like Google Ads, Facebook, LinkedIn, Twitter/X, TikTok, and Reddit to achieve client goals.• Data Analytics and Reporting: Proficient in Google Analytics, Frequence dashboards, and social media analytics, delivering detailed performance reports and actionable insights to clients for data-driven decision-making.• Client and Project Leadership: Serve as primary contact for clients, handling project timelines, deliverables, and performance tracking. Coordinate with cross-functional teams to ensure seamless execution and client satisfaction.• Content Creation and Trend Analysis: Produce compelling, brand-aligned content and conduct ongoing market research to identify emerging trends and optimize strategies accordingly.• Platform and Tool Innovation: Evaluate and integrate new tools (e.g, Reddit advertising, influencer marketing platforms) to expand the team’s digital marketing capabilities and stay ahead in a rapidly evolving landscape.• Collaborative Process Improvement: Partner with creative and account management teams to refine workflows, improve efficiency, and drive impactful, cohesive campaigns.

Education

• Canisius University

  Master of Business Administration (MBA), Marketing

  2016 — 2018

• Canisius University

  Bachelor's degree, Finance, General

  2012 — 2016

Skills

• Social Networking
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• A/B Testing
• Microsoft Word
• Team Leadership
• Communication
• Leadership
• Public Speaking
• Customer Relationship Management (Crm)
• Prezi
• Marketing
• Management
• Project Management
• Mass Email Marketing
• Social Media
• Data Analysis
• Research
• International Marketing
• Adaptation
• Landing Pages
• Microsoft Publisher
• Microsoft Office
• Customer Service
• Facebook
• Teamwork
• Keyword Research
• Search Engine Optimization (SEO)
• Sports
• Time Management
• Interpersonal Skills