Jordan Toole

About Jordan Toole

With over a decade in healthcare marketing and healthcare technology, I’m passionate about driving growth and brand visibility through patient-centered, data-driven strategies. I bring extensive experience in developing and executing integrated go-to-market programs that generate high-quality leads, optimize ROI, and empower healthcare providers to enhance patient care.My career spans hospital and SaaS environments, giving me a unique perspective on the challenges and opportunities in healthcare solutions marketing. My expertise covers demand generation, digital marketing, sales enablement, and brand strategy, enabling me to align marketing initiatives with business objectives and market trends while collaborating closely with cross-functional teams.Core Skills:Integrated Campaign Management: Designing high-impact, multi-channel campaigns that engage healthcare audiences.Digital Marketing & SEO: Leveraging data to drive organic growth and maximize online visibility.Lead Generation & Nurture: Developing effective sales funnels that support pipeline growth and boost conversion rates.Product Launches & Brand Positioning: Leading go-to-market strategies and brand initiatives to increase market penetration.Analytics & ROI Optimization: Using data insights for continuous optimization and strong ROI on marketing investments.Key Achievements:Drove one of Henry Schein One’s most successful product launch, generating 500+ MQLs in 7 days and achieving high closed/won rates.Grew brand awareness at MUSC by over 100%, spearheading digital campaigns that increased audience engagement.Established critical partnerships, including with AADOM, to enhance marketing impact and customer engagement.I’m dedicated to transforming healthcare through innovative marketing and love leading high-performing teams in pursuit of goals that make a tangible difference in patients’ lives. Let’s connect to explore how impactful marketing can help shape the future of healthcare.

Experience

1. Senior Marketing Manager Ii, Practice Solutions

   Henry Schein One

   Apr 2024 — Present

   In addition to my role as Senior Marketing Campaign Manager I, I spearhead the following initiatives:Collaborate closely with cross-functional teams, including Product Marketing, Product Management, and Sales, to align strategies and objectives, ensuring maximum impact and ROI.Develop and execute best practices integrated campaign strategies, leveraging marketing innovations and cutting-edge ideas to guide prospective customers along the buyer journey and drive demand.Utilize diverse marketing channels and tools to craft compelling marketing content, encompassing brochures, websites, advertisements, white papers, email campaigns, and more, to engage and convert target audiences effectively.Provide strategic support to the Sales Department, offering strategic collateral, tradeshow booths, demo equipment, and sales enablement training tools to empower them to effectively communicate the value proposition of our solutions.Analyze and measure results from demand- and lead-generation activities, leveraging insights to optimize future campaigns and maximize ROI.Offer strategic insights on campaign strategy in alignment with corporate goals and priorities, driving continuous improvement and innovation in marketing initiatives.Mentor and lead other marketing specialists and contractors, setting an example for the entire team in the use of best practices and ensuring successful execution of assigned tasks. of best practices and ensuring successful execution of assigned tasks.

Education

• North Carolina State University

  Certificate, Marketing

• North Carolina State University

  Bachelor of Arts (B.A.), Communication with a minor in Event Planning

• North Carolina State University

  Master of Business Administration - MBA

• Wake Technical Community College

  Undecided