Jordan Sims

About Jordan Sims

With 8 years of experience in the SaaS ecosystem—4 years as a high-performing individual contributor and the past 4 years in progressive leadership roles—I’ve built a career grounded in my passion for people, performance, and purposeful execution. I thrive in fast-paced, high-growth environments where leadership means more than just hitting targets—it\'s about inspiring development, solving complex problems, celebrating wins, and cultivating a positive, accountable culture that enables everyone to thrive.At Avalara, we empower businesses to increase operational efficiency and accuracy by automating tax compliance. Our solutions streamline customer experiences, simplify vendor management, and enable seamless global scale—all while reducing risk and manual effort.Above all, I\'m passionate about leading with empathy, driving results through collaboration, and building strong cross-functional partnerships. Winning is important, but how we win—together—is what drives me.Outside of work, you’ll find me with my husband and son, chasing around our pets, getting lost in a good book, or celebrating my health and strength through fitness.Let’s connect—especially if you share a passion for growth, leadership, and making work more human.

Experience

1. Director, Account Development Smb Mid-market

   Avalara

   Jul 2023 — Present · Raleigh, NC, US

   Team Leadership & Development: Provide coaching, structure, and support to frontline managers and their teams through weekly performance reviews, personalized development plans, and a strong culture of accountability and growth.Outbound Strategy & Execution:Own and evolve Avalara’s outbound prospecting strategy in partnership with Enablement, Revenue Operations, Marketing, New Business Sales, and Business Operations. Continuously optimize messaging, targeting, and tools to improve conversion and efficiency.Data-Driven Management:Design and maintain Power BI dashboards to track and visualize performance metrics, activity levels, and lead distribution. Use insights to establish and communicate clear daily, weekly, and monthly expectations across teams.Cross-Functional Collaboration:Partner closely with cross-functional stakeholders to ensure alignment on campaigns, lead management, and pipeline objectives. Act as a strategic voice in planning sessions and performance reviews.Operational Rigor:Lead weekly strategy meetings with frontline managers to assess team performance, set top priorities, and identify enablement gaps. Facilitate consistent execution and performance improvement through clear planning and accountability.

Education

• East Carolina University

  BA, Communications, Public Relations

  2009 — 2013