Jordan Tanner

About Jordan Tanner

I’m a Product & Marketing Manager with a strong focus on physical products, combining product strategy with hands-on execution across sourcing, pricing, and go-to-market.In my current role, I lead the end-to-end lifecycle of product lines—from vendor sourcing and product development through launch and post-market optimization. I work closely with suppliers, sales, and marketing to ensure products are not only built efficiently, but positioned effectively in the market.My experience sits at the intersection of Product Management and Product Marketing. I’ve led new product launches, developed pricing strategies, supported sales enablement, and translated market insights into actionable product decisions. I enjoy solving for both the business and the customer—whether that’s improving margins, identifying gaps in the market, or bringing new products to life.I’m especially interested in roles where I can continue to own product strategy while driving go-to-market impact, particularly within physical products, manufacturing, or B2B environments.

Experience

1. Principal Product & Marketing Manager Physical Products & Gtm Strategy

   Cps Led Lighting

   Oct 2019 — Present · Florence, SC, US

   Lead product strategy and go-to-market execution for physical product lines, owning lifecycle from sourcing through launch and commercialization. • Own the end-to-end lifecycle of multiple physical product lines, from concept and sourcing through launch and post-market optimization • Define product direction based on market trends, customer needs, and competitive analysis • Manage product portfolio performance, balancing cost, pricing, and margin targets.• Lead vendor sourcing and supplier management, partnering with manufacturers to develop and launch new products • Negotiate cost structures and timelines to support margin goals and on-time product delivery • Collaborate with suppliers on product specifications, quality, and compliance (UL, DLC, etc.) • Develop and execute pricing strategies aligned to market positioning and business objectives • Conduct competitive benchmarking and market research to inform product positioning and differentiation • Identify opportunities to improve profitability through cost optimization and product mix. • Lead go-to-market strategy and execution for new product launches • Partner with marketing and sales to develop product positioning, messaging, and launch materials • Support sales enablement through product training, tools, and customer-facing content. • Act as the central point between sales, marketing, operations, and suppliers to drive alignment and execution • Translate business and customer needs into actionable product decisions • Lead cross-functional initiatives to improve product performance and launch success. • Implemented or managed CRM tools (e.g, HubSpot) to improve pipeline visibility and sales alignment.

Education

• Florence-Darlington Technical College

  Associate of Arts

  2014 — 2016

• Winthrop University

  Bachelor’s Degree, Business Administration with a concentration in Management

  2016 — 2018