Jordan Strating

About Jordan Strating

Strategic marketer with experience driving cross-channel brand initiatives spanning social, email, website, events, and paid media. Passionate about bringing brands to life through storytelling and audience-first experiences.CliftonStrengths: Strategic, Developer, Consistency, Relator, Input

Experience

1. Senior Brand Marketing Analyst

   Ovative Group

   Oct 2023 — Present · Minneapolis, MN, US

   Develop and execute integrated marketing strategies across paid, owned, and earned channels, managing freelancers, internal stakeholders, and vendors to deliver high-impact marketing initiatives• Own integrated marketing calendar and content development, producing 35+ content pieces monthly across social, website, and email, introducing efficiencies that scaled content output by 81% YoY• Elevate brand reputation and visibility by leading industry awards strategy, securing 7 wins through cross-functional collaboration with leadership, sales, product, and media teams• Reimagined paid media strategy to improve efficiency while increasing reach, reducing CPCs by 30%• Directed a full-scale brand photoshoot from concept to execution, delivering 250+ new brand assets• Supported company website redesign, including improving brand storytelling, managing developers, and recommending user experience improvements, increasing site session duration by 117% YoY• Owned full-scale event management for an exclusive 60+ Advertising Week event, overseeing venue logistics, branded asset creation, vendors, and promotional campaigns• Transformed email marketing strategy, launching net-new newsletters, leading platform transition, developing mobile-optimized templates, and establishing audience-level reporting

Education

• UMN Carlson School of Management

  Bachelor of Science in Business, Marketing, GPA: 3.5

  2017 — 2021