Jordan Shultz

Marketing Specialist, Digital & Corporate Events @Safe Food Alliance

Sacramento, CA, US

I drive lead generation & revenue growth through the development & execution of paid digital ad campaigns across social media and digital platforms. By continuously monitoring campaign performance metrics and optimizing tactics, I ensure maximum ROI and precise audience targeting.A key part of my approach is staying deeply attuned to market trends and target audience behaviors, leveraging this knowledge to craft successful digital marketing strategies. I assist in implementing comprehensive SEO/SEM initiatives—conducting in-depth SEO analysis, utilizing Google Data Suite tools, and performing detailed research to amplify online visibility and boost organic traffic.I am passionate about crafting engaging, conversion-driven content while fostering meaningful online interactions and nurturing a strong community presence. My collaboration extends to website management—balancing both creative front-end design and technical back-end optimization, including UX improvements, lead form development, and SEO enhancements.I play a critical role in elevating client experience (CX) initiatives. This includes designing and implementing robust client feedback systems, tracking and optimizing interactions across digital and offline touchpoints, and ensuring timely, empathetic responses to client inquiries via phone, email, social media, or chat platforms.Additionally, I successfully led the implementation of Insightly CRM, providing system training to internal teams to streamline customer relationship management and enhance marketing effectiveness.A highlight of my role includes event planning and execution for our flagship Safe Food California as well as Quarterly Board Meetings, and Export Trade meetings. I oversee every detail, from managing RFPs, food & beverage logistics, and venue coordination to leading speaker and attendee outreach. My focus is always on creating a seamless, high-impact event experience that reflects our brand values and leaves lasting impressions.

University of California, Berkeley

BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES