Jordan Shapiro
Senior Manager, Product Marketing | Build, Launch, and Grow Differentiated Products | Enhance Customers’ Lives and Drive Success
- Role
- Senior Manager, Product Marketing at AXS
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Jordan Shapiro
I am a transformative Senior Product Marketer with a proven track record of driving revenue and customer growth for differentiated products that deliver innovative solutions for customer needs.As a results-oriented self-starter with a passion for delivering commercial value through creativity and empathy, I specialize in building, launching, and growing products that make a meaningful difference in customers’ lives. Having established the product marketing and product management functions for a B2B startup offering from scratch, I thrive in ambiguity and enjoy being the person who global organizations can trust to “figure it out.”I have expertise in developing and executing successful go-to-market (GTM) strategies, product launches, and omnichannel campaigns that increase engagement and strengthen results at all levels of the marketing and sales funnels.As a life-long learner, I have a genuine intellectual curiosity and commitment to continuous growth. If you review my profile, you will notice that I have championed customer needs from multiple functions and roles throughout my career. My diverse experience across marketing, product management, sales, operations, and customer service is a key advantage that has contributed to my success in leading heavily matrixed cross-functional teams to achieve competitive differentiation and product growth.My areas of expertise include:• Product Marketing & Go-to-Market (GTM) Strategy• Product & Feature Launches• Brand & Value Proposition Development• Positioning & Messaging Development• Omnichannel Campaign Management• Content Marketing & Storytelling• Demand & Lead Generation• Sales Enablement & Training• Ideal Customer Profile and Persona Definition• Market Research & Competitor Analysis• Product Management & Agile Development• Project Management• Client & Stakeholder Presentations• Relationship Management
Experience
Senior Manager, Product Marketing
Sep 2025 — Present · Los Angeles, CA, US
Education
University of Maryland - Robert H. Smith School of Business
Bachelor of Science, Marketing
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