Jordan Rolsky
Director - Loyalty Marketing at Caruso
- Role
- Director - Loyalty Marketing at Caruso
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Jordan Rolsky
Passionate, team-oriented professional with demonstrated success in designing loyalty programs and marketing strategies that generate new customers and drive engagement among existing customers. I can use data and insights to create and execute strategies that drive measurable results. Overall, I enjoy thinking outside the box to find creative solutions to challenges and am passionate about understanding the psychology behind what drives consumers to make decisions or take action. I thrive in fast-paced environments with opportunities for cross-functional collaboration.
Experience
Director - Loyalty Marketing
Apr 2021 — Present · Los Angeles, CA, US
Spearhead the design of a loyalty program that offers enticing rewards for guests, generates meaningful insights for use across the enterprise, integrates technological platforms to allow for a seamless guest experience, and is financially sustainable- Launch a first-of-its kind, portfolio-wide loyalty program that will reward members across retail, residential, resort, and restaurant destinations- Inform a new data reference architecture to incorporate and integrate a new Mobile App, Website, CRM platform, Card Linking Technology, Customer Data Platform, Loyalty Platform to support the loyalty program- Manage the UX design and development of a new mobile app and website to serve as the hub for guests to interact with the brand, earn Caruso Coins, and redeem for exclusive benefits and experiences- Led a financial analysis with retail, restaurant, resort, and residential departments to understand KPIs and design a loyalty program that drives value across the entire enterprise- Partner with retail tenants to support the implementation of card linking technology to reward guests for purchases made at all opted-in retailers across all Caruso properties - Developed Standard Operating Procedures and led the training of Concierge and operational staff to support the implementation of loyalty experiences and services- Executed customer research across 8 retail properties and 3 residential properties to inform the design of the loyalty benefits - Provide the foundation to become a customer-obsessed, data-led organization through the data collected from the loyalty program
Education
Indiana University - Kelley School of Business
Bachelor of Science, Marketing; Management
2009 — 2013
Lorenzo de Medici International Italian Institute
Italian and Psychology
2012
Skills
- Microsoft Office
- Spanish Minor
- Public Speaking
- Training
- Event Management
- Sales
- Team Leadership
- Powerpoint
- Recruiting
- Microsoft Excel
- Networking
- Social Media
- Social Media Marketing
- Marketing
- Marketing Communications
- Leadership
- Microsoft Word
- Management
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