Jordan Womack
Founder @Green Peaks Marketing Services
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WORK HISTORY
Founder @Green Peaks Marketing Services
CT, US
At Green Peaks Marketing, we seamlessly blend digital and traditional marketing, offering expertise in marketing strategy, social media management & advertising, search engine optimization, PPC advertising and email. We\'ve helped clients in the Legal, Renewable Energy, Construction and Landscaping sectors, and are always seeking opportunities to partner with clients whose goals align with our values of helping to strengthen local businesses and their communities. Our commitment extends beyond marketing to encompass holistic services, including brand design and development, website creation, creative design, video production, photography, email marketing, customer experience enhancement, and strategic planning.Leveraging my extensive experience, I drive customer engagement and satisfaction while maximizing ROI for our clients, without the corporate marketing jargon. As a dedicated professional in the digital marketing realm, I am excited about the transformative impact we can bring to local businesses through Green Peaks Marketing Services. Let\'s connect and explore how we can help your business reach new heights.
EDUCATION
Hall Cross Sixth Form
A Levels, Sociology, General Studies and Physical Education
The University of Manchester
First Class BSc Honours, Retail Marketing
The Institute of Direct and Digital Marketing
Certificate in Digital Marketing, Digital Marketing Strategy and Execution
Kellogg Executive Education
Certification , Digital Marketing, Data, Automation, Ai.
Kellogg Executive Education
Certificate, Marketing
Emeritus
Certificate, Digial Marketing: Customer Engagement, Social Media, Planning & Analytics
Emeritus
Certification, Digital Marketing
SKILLS
ABOUT JORDAN WOMACK
Accomplished marketing professional with expertise in the strategic development, execution and ongoing optimization of personalized customer experiences. Recognized for my ability to lead teams, collaborate effectively, manage transformational change, and utilize marketing technology to deliver results. With over 15 years\' experience working for UK and US market leaders and a range of credible certifications, I possess the broad skills and knowledge to develop integrated marketing strategies across email, mobile, social, and web, and direct mail channels. My blueprint for success empowers me to identify customer experience and business growth opportunities, orchestrating complex lifecycle marketing programs that drive acquisition, foster engagement, retain and grow customer lifetime value (CLV). With superior analytical skills and resilience, I solve the most challenging problems that others avoid. I am able to analyze customer journeys, user experiences and business processes to identify enhancement opportunities, applying well rounded online and offline marketing expertise to produce an holistic customer experience. I have replicated success across a diverse mix of industries including Retail, Telecommunications, Consumer Electronics, Insurance and HealthCare, consistently delivering positive change. My experience covers established companies seeking an injection of new ideas and transformational leadership, as well as companies in start-up mode needing dependable expertise, strong work ethic and diverse skills and responsibilities in Product Management, CX and CRM. Most recently in leading CRM for Quest Diagnostics\' direct-to-consumer business, I transformed a nascent offering into a growth driver set-up for continued expansion. As a member of the Marketing Leadership Team I led the CRM roadmap, built a high performing team, and performed business analysis and optimization that achieved significant improvements in Acquisition, Retention, and Revenue. Further, I held Product Management responsibilities, working in Scrum to support the launch of new eCommerce and Martech capabilities. My expertise and responsibilities also include; Defining KPIs and Business Intelligence (BI) needs, Strategy Development, Campaign Planning, Integrated Marketing Communications, Database Management, Social Media Marketing, Mobile Marketing, NPS/CSAT and Customer Experience Management.
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