Jordan Poynter

About Jordan Poynter

I am a seasoned startup builder and an accomplished former Director of Sales with a deep-seated passion for the functional beverages industry. My professional journey began at Nestle USA in Cleveland, Ohio, where I honed my skills and discovered my love for marketing, sales, and product/brand development.My entrepreneurial spirit led me to co-found a highly successful Local SEO company in Greenville, SC. There, I concentrated on brand development, website design, and the execution of digital marketing strategies, including Google Ads and social media campaigns. Additionally, I managed local directories such as Bing Places and Google My Business, ensuring optimal visibility for our clients. This experience reinforced my commitment to driving business growth through innovative marketing and sales approaches.I recently concluded my journey as the Director of Sales at DELTA Beverages, a fast-growing beverage startup in Charlotte, NC, where I played a key role in the company’s rapid growth and expansion. Over the course of just over 42 months with DELTA, I helped shape the company’s sales strategy, leading to over placements, securing distribution in 21 states, and partnering with 49 distributors nationwide.As Director of Sales, I was responsible for building and managing a high-performance sales team, executing innovative sales and marketing strategies, and driving lead generation across multiple channels. My focus was on expanding the company’s footprint, establishing strong relationships with distributors, and ensuring that DELTA Beverages was positioned as a leader in the competitive functional beverage space. I was deeply involved in both the strategic planning and day-to-day execution, which allowed me to continuously refine our approach based on real-time data and market feedback.The experience at DELTA solidified my passion for the functional beverages industry. I led efforts that resulted in a significant increase in market visibility and brand recognition including launches with Total Wine, Binny\'s, and Refuel. Whether through new product launches, distributor engagement, or market expansion, I was dedicated to fostering growth, cultivating valuable partnerships, and delivering results.Throughout my time at DELTA, I developed a comprehensive understanding of what it takes to scale a startup in a competitive industry.With a proven track record in driving sales growth and scaling businesses, I’m excited to take the lessons learned at DELTA and apply them to new opportunities in the functional beverage industry or beyond.

Experience

1. Advisor

   Tripleswitch Brewing

   Oct 2025 — Present

   Tripleswitch set out to create a new option for the people they know all too well. Folks who like happy hours, good times and great taste, without the effects of a night of drinking. Using traditional brewing methods and only the finest ingredients, Tripleswitch is the culmination of an eight-year journey to create great craft brews with THC instead of alcohol.

Education

• Clemson University

  Packaging Science, Business Administration

  2015 — 2019