Jordan Petryk
Digital Advertising Specialist @Article
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WORK HISTORY
Digital Advertising Specialist @Article
Vancouver, BC, CA
As part of Article’s marketing team, I manage and optimize our paid search program to drive measurable business impact across acquisition, consideration, and retention. My focus is on improving campaign performance through data-driven experimentation, lift testing, and cross-functional collaboration.Lead strategy and execution for Google Ads campaigns, analyzing KPIs such as CTR, CPC, CPA, and ROAS to improve efficiency and profitability.Run Lift Tests to measure true campaign effectiveness and incrementality—informing decisions around creative, messaging, targeting, and bidding strategy.Translate campaign insights into actionable recommendations for leadership, highlighting wins and identifying new areas for optimization.Partner with analytics, brand, and e-commerce teams to align paid media efforts with broader business goals and ensure cohesive execution across channels.Collaborate with Google and external vendors to identify new opportunities for scaling performance and testing innovative ad solutions.Monitor auction insights and market trends to stay ahead of shifting search behavior and competitive activity.Document best practices and build Standard Operating Procedures (SOPs) to ensure consistency and scalability across campaigns.
EDUCATION
Langara College
Diploma, Publishing
British Columbia Institute of Technology
Web Development & Design (Course)
SKILLS
ABOUT JORDAN PETRYK
I transform marketing spend into predictable revenue for B2B and e-commerce brands through data-driven strategies that deliver measurable ROI. Over 13 years, I\'ve built full-funnel approaches that increase organic visibility, drive qualified traffic, and optimize conversion rates across SEO, PPC, and social media.Recent Impact at Eminence Organics: As Digital Marketing Manager, I developed an integrated digital marketing program spanning strategy, automation, email, Google Ads, Meta Ads, and SEO. Key achievements include:• Scaled paid media budgets from $30K to $190K monthly while maintaining 4× ROAS• Built a first-party data strategy using skincare quizzes that captured customer insights (demographics, skin type, concerns) for precision targeting and retention• Led recovery from a 50% traffic drop post-Google Medic update, rebuilding domain authority and exceeding previous performance within 12 monthsAs a Freelance Consultant: I deliver technical SEO audits, content strategy optimization, and analytics-driven roadmaps using GA4, Looker Studio, Ahrefs, and SEMrush. My AI-powered automation workflows have reduced client cost-per-acquisition by 33% while streamlining reporting processes.I excel at translating complex data into actionable growth strategies through cross-functional collaboration. Currently seeking senior marketing strategist opportunities with scaling companies ready to accelerate their growth trajectory.Ready to discuss how I can drive measurable results for your team?
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