Jordan Serafino

About Jordan Serafino

Jordan Serafino is a strategic brand communicator who for nearly a decade has been connecting both iconic and challenger brands to culture and engaging with consumers through earned-first marketing. She currently leads public relations and influencer strategy for Pernod Ricard’s premium wine and spirits brands including The Glenlivet, Absolut, Malibu, Perrier-Jouet, G.H.Mumm, Mumm Napa, Sainte Marguerite en Provence, Monkey 47, Royal Salute and Lillet.Prior to joining Pernod Ricard, Jordan worked for award-winning PR agencies including Weber Shandwick, Burson-Marsteller (BCW) and Confidant where she delivered impactful earned media results for some of the most universally recognizable brands such as Hot Wheels, UNO, Michelob ULTRA, smartwater, Diet Coke, Shake Shack and more.

Experience

1. Senior Manager, Earned - Consumer Connections & Experiences

   Pernod Ricard

   Nov 2025 — Present · New York, NY, US

Education

• Michigan State University

  Bachelor of Arts (B.A.)

• The American University of Rome

  International Advertising

Skills

• Event Planning
• Marketing
• Press Releases
• Media Relations
• Strategic Communications
• Adobe Creative Suite
• Social Media Marketing
• Google Analytics
• Copy Editing
• Competitive Analysis
• Advertisement Design
• Web Content
• Advertising
• Pitching Media
• Media Events
• Cisionpoint
• Critical Mention
• Sysomos
• Media List Building
• Media Monitoring
• Product Placement
• Peer Mentoring
• Prospect Research
• Media Skills Training
• News Writing
• Strategic Planning
• Public Relations
• Content Marketing
• Public Speaking
• Leadership