Jordan Lynne P.

About Jordan Lynne P.

I believe that the fittest of words must fight their way into product experiences. Fierce about their own survival, when they get there, they comfortably rest on one another, knowing their purpose. Together, they are a moment, idea, insight or action that in one instance may purr, and in another, may roar. My job, though it doesn\'t feel like work, is to mentor and make space for professional word wranglers to create the word whispers that blend into their background, and the word wows that reverberate. I add the most value to organizations with a big appetite for less words. Where growing my writers and protecting their surroundings is as important as being a leader at large. Where roles are understood while territories are explored, colleagues are collaborators, and feedback comes in the form of confident care - footprints created with purpose and respect. If this sounds like the lion\'s share of your culture, let’s connect. You’ve made it this far, thank you. I love words, and as much, animal conservation. So, a fun fur fact teaser in return: Four roar. Which big cats are they? Where do they live?

Experience

1. Director, Ux Content Strategy & Design

   Cigna Healthcare

   Apr 2023 — Present · US

   Support a multi-layered team of content strategy, content design, and copy writing experts providing content experience excellence across Cigna Health Plan, Express Scripts, Pharmacy+, Evernorth, Universal Capabilities, and Emerging Capabilities digital products, as well as related Omnicom communications. Our focus is on data science and predictive model-driven execution that aligns to and elevates our users\' engagement, intentions, understanding, and next best steps across digital ecosystems. In addition, partnering with our EDS creationeers on a robust, tokenized design system servicing multiple brands, we are committed to providing internally-accessible UX content guidance at scale through reuse, repeatable patterns, and redundancy reduction.

Education

• Columbia University in the City of New York

  Consumer engagement operations

• San Jose State University

  BS Advertising, Copy Writing + Consumer Psych / RTVF Writing minor, Dean's Scholar, Cum Laude graduate

• Santa Clara University

  Digital Business Strategy