Jordan Lane Kowalski

About Jordan Lane Kowalski

Almost a decade into her career as an entertainment publicist, Jordan Kowalski, a Marist College graduate, is the recipient of the National Excellence in Leadership Award. Currently working for STARZ, Kowalski leads and develops strategic publicity campaigns for the premium network working closely with marketing, social, digital, brand, photo and affiliate teams to execute synergistic campaigns to drive viewership on each series. She works hand in hand with the events team on orchestrating premiere events, television festival appearances, partnership screenings and Comic Cons. Her talent relations skills are top of the line as a leading voice across showrunners, executive producers and talent, while her media relations forte shines in the relationships she’s fostered with the press. Series serviced:\"Outlander\" franchise,\"Power\" franchise spinoffs,\"Three Women,\"\"Mary & George,\"\"Sweetpea.\"Her previous experience in broadcast television at the CBS Television Network taught her the ropes in network publicity. Kowalski coordinated all departmental publicity efforts for prime-time lineups and aided in developing and implementing comprehensive publicity campaigns across traditional and social platforms. She secured press opportunities, managed Instagram show accounts, drafted press materials and itineraries, arranged travel for press oops and junkets, and worked tent pole industry events and award shows. Series serviced: Dick Wolf\'s FBI franchise, The Equalizer, The Red Line, Blood & Treasure, God Friended Me, Evil, NCIS: NOLA, Bull, Ransom, Elementary, S.W.A.T, The Tony Awards and The Grammy Awards. As Publicist and Associate Producer for TV\'s first-of-its-kind travel themed, nationally syndicated show,\"The Jet Set,\" Kowalski served as an integral part of the show’s launch. She landed media placements, booked \"The Jet Set\" hosts on local morning TV shows, garnered sponsors, wrote and distributed press releases, and generated media kits. As a producer, she built segments, booked experts and guests, scheduled on location shoots and coordinated logistics for filming in the field or in-studio.Kowalski continues to dive into the ever-changing entertainment landscape, continuing her love for PR across both coasts and wherever it takes her in between. Instagram:@jordanlanekowalski15

Experience

1. Senior Manager, Publicity

   Starz

   Apr 2025 — Present · New York, NY, US

   Craft and lead strategic, comprehensive publicity campaigns in lockstep with marketing, media, digital and event teams to maximize press coverage and amplify awareness for original series across the STARZ programming slate • Identify and strategically pitch and secure press coverage across print, digital and broadcast media that will move the needle via talk show appearances, cover opportunities, feature interviews, and exclusive assets • Cultivate relationships with members of the press and foster working relationships with network talent, talent reps and series showrunners • Maintain constant lines of communication with executive producers on publicity rollout plans, as well as our imbedded unit publicists for day-to-day production updates and facilitating larger shoots• Build itineraries and travel domestically to facilitate talent during press days, junkets, screenings, and large-scale events such as TCA, Comic Con and various television festivals (Tribeca, ATX)• Interface with awards team on submission strategy and coordinate FYC events • Draft press releases, casting announcements, series production notes, and talking points• Collaborate with in-house events team to execute press events including sizable red carpets premieres, panels and screenings, intimate salon press dinners or curated tastemaker eventsSeries serviced include: Curtis ‘50 Cent’ Jackson’s \"Power\" universe spinoffs,\"Outlander: Blood of My Blood,\"\"BMF,\"\"Mary & George,\"\"Three Women,\"\"Sweetpea,\"\"Minx,\"\"The Serpent Queen,\"

Education

• Marist University

  Bachelor of Arts (BA), Communications with concentration in Public Relations and Advertising

  2012 — 2015

Skills

• Research
• Writing
• Customer Service
• Talent Booking
• Leadership
• Event Planning
• Public Speaking
• Editing
• Talent Acquisition
• Social Media
• Teamwork
• Microsoft Word
• Adobe Illustrator
• Facebook
• Illustrator
• Communication
• Photoshop
• Public Relations
• Newsletters
• Organization
• Media Relations
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Wordpress
• Adobe Indesign
• Press Releases
• Adobe Photoshop
• Hootsuite
• Microsoft Office
• Microsoft Office 2007
• Social Networking
• Indesign
• Time Management
• Critical Mention