Jordan Koehl

Product Marketing Leader at Qualtrics

Role: Principal, Product Marketing, Market Research at Qualtrics
Location: Seattle, WA, US
LinkedIn followers: 500 followers

About Jordan Koehl

I\'m a performance-driven marketing and communications professional with over 15 years of B2B and B2C experience across startup, consulting, and non-profit roles. My background also spans industries including technology, healthcare, medical aesthetics, retail, and social impact.I bring a strategic mindset, deep customer empathy, and an intuitive test and learn approach to planning, executing, and measuring the impact of integrated campaigns that leverage a mix of owned, earned and paid channels to drive growth throughout the marketing funnel. My sweet spot is developing thought leadership and awareness-building campaigns to acquire new audiences at scale. I also have experience generating demand to drive sales revenue, implementing loyalty programs to strengthen engagement and advocacy with existing customers, and go-to-market campaign strategy. I love gaining a deep understanding of an audience and influencing how to deliver exceptional experiences that serve their unmet needs.My colleagues will tell you that I\'m a highly collaborative, results-oriented, and extremely adaptable marketer, who\'s known for making a lasting impact on the people and businesses I work with.

Experience

Principal, Product Marketing, Market Research
Qualtrics
Jan 2025 — Present · Seattle, WA, US

Education

Communication Leadership at the University of Washington
Master of Communication (MC) Digital Media
2012
University of Washington
Bachelor of Arts, Communications & Political Science
University of Washington
Master of Communication (MC) Digital Media
2012

Skills

SEO
E-Commerce
Marketing Communications
Facebook
Dreamweaver
Content Development
Wordpress
Email Management
Data Analysis
Publishing
Website Copy
Web Analytics
New Media
Partner Relationship Management
User Experience
Content Strategy
Marketing Strategy
Press Releases
Digital Media
Newsletters
Customer Relations
Copy Editing
Marketing
Company Branding
Project Coordination
Strategic Partnerships
Community Outreach
Community Relations
Promotional Copy
Social Media Marketing
Web Content Management
Adobe Creative Suite
Copywriting
Email Marketing
Social Networking Sites
Social Networking
Blogging
Content Management
Blog Management
Public Relations

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