Jordan Finger

About Jordan Finger

I help DTC and CPG brands acquire customers efficiently and scale revenue while protecting the economics that make growth profitable.My work focuses on the mechanics that determine whether customer acquisition produces profitable, repeatable revenue.This includes:• efficient customer acquisition and payback velocity• contribution margin and customer profitability• retention and repeat purchase behavior• subscription and lifecycle revenue systems• pricing, offers, and monetization leverageEarlier in my career, I founded and served as CEO of Ardis Health, a pioneering DTC portfolio of supplement and skincare brands that scaled to $50M+ in annual revenue.I later built the acquisition and lifecycle growth systems behind category-leading consumer brands including Freshly ($1B acquisition by Nestlé) and Nutrafol (acquired by Unilever).Over the course of my career, I have managed more than $900M in paid media and advertising investment across 100+ consumer brands, focused on efficient customer acquisition, improving contribution margin, shortening payback windows, and compounding repeat customer revenue.Today I work with DTC and CPG brands selling through direct-to-consumer channels to diagnose and rebuild the systems that convert customer acquisition into profitable, predictable revenue and cash flow.When these systems work, growth compounds and customer acquisition becomes an engine for durable brand expansion.DTC stops being just a growth channel. It becomes the economic foundation that allows a brand to expand confidently into retail distribution and broader market scale.That is typically the point where founders, executive teams, and investors bring me in.

Experience

1. Chief Growth Officer

   Noal Partners Customer Lifecycle & Growth Systems Execution

   Nov 2019 — Present · New York, NY, US

   Noal Partners — Built for consumer brands ready to scale beyond early traction.A growth architecture firm focused on helping DTC and CPG brands scale revenue while protecting the economics that make growth profitable.The firm works with consumer brands that have traction and growth capital but need the strategy, systems, and execution required to scale efficiently.Engagements often take the form of Fractional Chief Growth Officer (CGO) or Chief Marketing Officer (CMO) roles, partnering with founders, executive teams, and investors to build and operate the company’s growth engine.When growth slows, it is rarely a channel issue. It is usually a systems issue.Customer acquisition, creative production, lifecycle marketing, retention, and capital allocation must work together for growth to compound.How the firm creates value:Growth strategy & customer economicsDiagnose constraints inside the growth engine and design strategies that produce profitable, repeatable revenue.Customer acquisition & paid mediaDesign and manage paid media across major platforms with a focus on efficient acquisition and capital discipline.Creative testing systemsBuild structured creative production and testing systems that continuously generate, test, and scale high-performing advertising.Lifecycle revenue & retentionDevelop email CRM and lifecycle marketing systems that convert first-time buyers into repeat and subscription customers.Across its work with consumer brands, the firm has:• managed $900M+ in paid media & advertisements • supported 100+ consumer brands• directed tens of thousands of paid media campaigns• produced and tested hundreds of thousands of advertising assets• deployed millions of lifecycle CRM communications• generated billions in direct-to-consumer revenueThe objective is profitable growth that compounds enterprise value and positions brands to scale from DTC into retail distribution.

Education

• Tulane University - A.B. Freeman School of Business

  Business Science in Management, Marketing Major