Jordan G.

About Jordan G.

I’m a strategy and marketing leader with experience spanning brand management, cross-functional operations, and executive advisory. An MBA graduate from the Yale School of Management, I focus on driving growth, organizational alignment, and consumer connection across industries.My background bridges agency, CPG, and startup environments. At Procter & Gamble, I built a brand positioning and messaging framework by synthesizing consumer insights and competitive analysis to support a global go-to-market strategy. As Director of Strategy & Analytics at Newbridge Marketing Group, I boosted revenue by 430% across four CPG accounts, while designing frameworks that improved decision-making and resource allocation. Earlier in my career, I led cross-functional teams and external partners to standardize processes, improve alignment, and accelerate decision-making.Whether leading strategy and operations initiatives or building brand and marketing platforms that deepen consumer loyalty, I thrive at the intersection of strategy, execution, and growth.

Experience

1. Associate Marketing Manager, Product Marketing

   Mattel, Inc.

   Dec 2025 — Present · El Segundo, CA, US

   Division: Global Brand TeamBrand: Thomas & Friends

Education

• DIS - Study Abroad

  Forensic Psychology

• Yale School of Management

  Master of Business Administration - MBA

• Pomona College

  Bachelor of Arts, Psychology Major and Mathematics Minor