Jordan Stone

About Jordan Stone

Jordan Stone is a digital entrepreneur and social strategist who has spent nearly two decades shaping how audiences form, engage, and scale on the internet.He began his career in 2008 as the founder of ThatsSoFetch.com, one of the web’s most widely read pop culture blogs at the time, reaching over 1 million monthly readers and earning features in Rolling Stone, Esquire, Maxim, and Sports Illustrated.During the early shift from print to social, he helped launch and manage Seventeen Magazine’s initial social media presence, building and operating the brand’s accounts as major publishers began adapting to emerging platforms. He developed content strategies to translate a legacy print voice into digital communities and wrote a recurring pop culture column for Seventeen.com covering music, television, film, and internet trends.He later became the first Head of Digital Marketing for Taylor Swift, where he helped build her early online presence during the Fearless, Speak Now, and Red eras, created Taylor Nation, and played a key role in developing direct-to-fan strategies that scaled one of the largest global fan communities in music.He also led the buildout of the social and content engine for Links Golf Club, launching Instagram and TikTok channels that generated more than 55 million impressions in their first three months. His work produced some of the most viral content in golf media, with videos widely reposted by NBC Sports and major golf brands, helping establish Links as a cultural voice in the sport while accelerating membership growth.Jordan has also advised leading media companies, record labels, and global brands on building modern social ecosystems that convert attention into measurable business outcomes. His client work includes NBC Sports, GolfPass, GolfNow, Fandango, Rotten Tomatoes, and Sony Music.Today, Jordan serves as Director of Creative Strategy at Viral Nation, where he leads the development of social-first creative systems, campaign concepts, and strategic frameworks for global brands. His work focuses on translating cultural signals, platform behavior, and performance data into scalable creative that drives both attention and measurable business outcomes.Across his career, Jordan has helped drive the growth of more than 100 million followers across partner platforms by combining creative instinct with data-driven strategy. His work sits at the intersection of culture, content, and performance, helping brands navigate an environment where algorithms shape distribution.

Experience

1. Director, Creative Strategy

   Viral Nation

   Mar 2026 — Present