Jordan Boeke

About Jordan Boeke

I’m a diverse marketer thriving in fast-paced digital marketing, trade marketing, and brand management positions. I received my MBA from the University of Southern California Marshall School of Business in May 2021; I\'ve been selected twice to serve on the board of Marshall Pride, which is the school’s LGBTQ+ student affinity group. I have a proven record of excelling in my professional roles: Marketing Manager, Mattel (current role)- I utilize my talents on the Global Brand Team for the Disney-Pixar Cars license to create innovative products that inspire, entertain and develop children through playAssociate Marketing Manager, Mattel - My coordination of trade marketing efforts directly contributed to the MEGA brand’s hero product becoming the #1 selling product in the toy construction category in 2019. I used my creative and analytical balanced brain to be promoted within Mattel in less than two years to work on the Hot Wheels segmentAccount Strategist, Oath (Formerly Yahoo! Inc.)- I optimized paid search and native advertising campaigns with a book-of-business generating over $1.5 million per quarter. In May 2018, I received the Builders Award, which is a manager-nominated program highlighting excellence in the Global Ad Operations Department Associate Marketing Manager, Halex Corporation- I managed multiple creative projects, including website developers, videographers, digital agencies and market researchers. My efforts helped Halex reach its stretch goals, as the VersaShield product’s sales grew 56% each year for three yearsAccount Manager, Procter & Gamble- I delivered sales at hair salons purchasing up to $200k annually through base accounts and cold callingMy specialties include- Brand Management- Digital Marketing- Trade Marketing- Sales- Creative Strategy- Event Planning- Project Management I enjoy networking and the best way to contact me is at j••••••••@gmail.com

Experience

1. Product Marketing Manager - Disney-pixar Cars, Global Brand Management

   Mattel, Inc.

   Mar 2024 — Present

   The Global Brand Team creates innovative products and experiences that inspire, entertain and develop children through play.Duties include-Manage global product toy line leading strategy, direct report, and cross-functional team for +$110M brand-Deliver brand P&L of over +70 items achieving financial targets increasing item profitability +58% annually-Produce and implement new product strategies affecting anchor SKU sales growth over +28% globally YoY-Build brand equity with Licensor partners leading to 3 years of consecutive sales growth after 3 years of decline-Work alongside brand marketing planning and executing events, marketing tools and content doubling assets YoY-Communicate and tailor presentations to internal and external key stakeholders in meetings of +200 attendees

Education

• USC Marshall School of Business

  Master of Business Administration - MBA

• Audencia

  International Business

  2011 — 2011

• The Ohio State University Fisher College of Business

  Bachelor of Science in Business Administration, Marketing

  2009 — 2013

Skills

• Teamwork
• Social Media Communications
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Photoshop
• English
• Facebook
• Event Planning
• Creative Strategy
• Microsoft Office
• Sales
• Search Advertising
• Public Speaking
• Business Development
• Digital Marketing
• Online Marketing
• Product Development
• Search Engine Optimization (SEO)
• Native Advertising
• Windows
• Customer Service
• Marketing
• Packaging Design
• Project Management
• Social Media
• Digital Media
• Microsoft Word
• Account Management
• Copywriting
• Brand Management
• Advertising
• Marketing Strategy