Jordan Benton
- Role
- Director Marketing Automation at Wilsonart
- Location
- Louisville, KY, US
- LinkedIn followers
- 500 followers
About Jordan Benton
As Marketing Director at Wilsonart, I lead digital marketing initiatives for a $1 billion…
Experience
Director Marketing Automation
Jan 2021 — Present
Implemented Salesforce Marketing Cloud on time and on budget establishing an email marketing program and enabling marketing automation capabilities to transform Wilsonart digital strategy Grew Wilsonart\'s customer database from less than contacts to over 1 Million contacts in two years Spearheaded the implementation of Bynder Digital Asset Manager (DAM) and migration from historical solutions including the configuration of the account and onboarding of Wilsonart team members Established Wilsonart strategic measurement model, aligning with the executive leadership on KPIs and enabling analytics dashboards through Salesforce Datorama for reporting to gain customer insights Collaborated with Sales to establish lead scoring process delivering qualified sales leads though marketing automation and surpassing goals by 30% Lead SEO strategy driving 4% increase in organic sessions YoY. Optimized paid search (SEM) campaigns driving 44% increase in sessions and 141% increase in transactions with zero increase in media spend. Created an launched email journeys based on customer behavior to drive conversion and increase high value actions. Developed progressive profiling modules for web and email to continuously gather customer data and improve data quality. Directed refresh of Wilsonart.com to modernize the site and improve customer experience. Launched new site without any negative impact to performance KPIs, enable voice of the customer, and developed roadmap for continuous improvement. Champion demand generation and lead management in partnership with our Sales and Marketing teams Monitor and maintain marketing data quality in partnership with cross-functional teams Evaluate new technologies to continuously improve marketing technology stack supporting Marketing Team\'s performance
Education
Auburn University
Bachelor of Science, Business Administration, International Business; Marketing and Spanish
2008 — 2011
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