Jordan Stokes

Content Director @Pipelineroad

Vancouver, BC, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2024 — Present

Content Director @Pipelineroad

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Vancouver, BC, CA

EDUCATION

N/A

Northern Michigan University

Multimedia Journalism and Spanish

N/A

Michigan State University

Bachelor’s Degree, Professional, Technical, Business, and Scientific Writing and Digital Humanities

SKILLS

New Media StrategySocial MediaSocial Media MarketingCustomer ServiceMicrosoft OfficePublic RelationsMarketing StrategyDocument DesignDigital StrategyWeb ContentStrategic CommunicationsDigital HumanitiesNew Media MarketingEditingContent Writing

ABOUT JORDAN STOKES

With several years of experience in content marketing, Jordan always makes an effort to become an expert in any topic she is given in order to produce high-quality targeted content. Passionate and detail-oriented, Jordan works hard to execute every project successfully in order to meet overall marketing objectives and content goals. She has a BA from Michigan State University, and her experience in previous marketing roles granted her the ability to drive growth through content marketing for various industries.Jordan has led content teams and worked alongside different CMOs to support 15+ B2B SaaS clients by building holistic marketing strategies in order to convert customers and drive results. One client saw 581% increase in organic traffic and a 607% increase in first-page search engine results rankings in under 6 months.All of Jordan\'s blog writing and content strategies are topic-driven and SEO-friendly. When she first started out in content, she helped build a blog from 0 visitors to well over visitors a day that continues to get traffic. What really drove these results was an article she wrote about the \"best socks for sweaty feet\". Google says that that term only gets 2,400+ searches a month, however, that specific article actually drove anywhere from 350 to over visitors every day. Google is saying that keyword could potentially drive 864 visitors per month to the website (if the bog ranks in position #1) when in reality, position #1 only gets about 36% of the overall traffic. She continues to see these types of results today, which is why she always approaches content marketing with the goal of creating valuable content and getting backlinks, not just ranking #1 for a keyword.

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Jordan Stokes — Content Director at Pipelineroad in Vancouver, BC, CA | Unifers