Jordan Yoder

Experience

1. Marketing Manager

   Pdq Manufacturing

   Mar 2024 — Present · Lancaster, PA, US

   As the Marketing Manager, I am responsible for shaping and executing comprehensive marketing strategies that promote our brand, increase customer engagement, and drive business growth. By gathering insights from both our sales team and customers, I develop long-term plans that support the growth of our product line. My role also involves organizing key company events such as conferences, trade shows, and digital strategies to boost brand visibility and strengthen business relationships.In addition to leading the marketing team, I oversee daily operations to ensure smooth workflow and effective scheduling. I conduct performance evaluations that foster continuous growth and improvement within the team. I focus on refining our marketing strategies to remain competitive, ensuring that all efforts are in line with our broader business objectives. I communicate these plans across all departments to maintain alignment. My responsibilities include conducting market research to track industry trends and collaborating with the sales team to develop pricing strategies that balance profitability with customer satisfaction. I also create promotional campaigns to support sales efforts, manage budgets, and analyze the ROI from various marketing initiatives.Staying up-to-date with our product data is essential to ensuring our offerings are accurately represented. I manage advertising campaigns to enhance brand awareness and drive lead generation, while also overseeing social media marketing and content strategies to ensure they align with our overall goals.

Education

• Liberty University

  Bachelor's degree

• Cecil College

  Associate of Arts - AA

• Shippensburg University of Pennsylvania

  Master of Business Administration - MBA