Jordan Weinstock

About Jordan Weinstock

Results-oriented marketing professional with a visionary approach, boasting a proven…

Experience

1. Senior Marketing Manager, Media Strategy, Paramount

   Paramount

   Jul 2019 — Present

   Plan and execute 360 degree full funnel marketing campaigns to drive growth across all media channels that include performance and brand tactics for Paramount+ Original Series. Manage a team of Media Strategy associates who help bring to market our Original programming marketing campaigns and assist with budget planning. • Partner with our external agency to help create impactful marketing campaigns across a variety of offline channels that include TV, OOH, Audio, Cinema and Print. • Manage and forecast marketing performance and brand budgets across Paramount+ Originals. • Formulate comprehensive, impactful, and scalable media plans resulting in subscriptions and on service video consumption growth. • Work with cross-functional teams to strategize and execute performance marketing campaigns to drive Paramount+ subscriber growth across an expanding slate of digital channels. • Analyze experiments and make recommendations for upcoming tests and optimization across paid media channels. Tests include offer, copy/messaging, targeting and segmentation, and creative.

Education

• UC Santa Barbara

  Bachelor’s Degree, Major: Sociology; Minor: Sports Management

Skills

• Influencer Marketing
• Affiliate Marketing
• Google Adwords
• Social Media
• Google Analytics
• Online Marketing
• Microsoft Office
• Marketing Analytics
• Business Development
• Social Networking
• Digital Marketing
• Management
• Marketing Strategy
• Mergers & Acquisitions
• Product Marketing
• Microsoft Excel
• Start-Ups
• Business Strategy
• Social Media Marketing
• Marketing
• Online Advertising
• Sales
• Powerpoint
• Hospitality Marketing