Jordan Washington
Public Relations Professional, Digital Media Marketing, Data Analytics
- Role
- Data Analyst & Brand Strategist at Urban One, Inc
- Location
- Silver Spring, MD, US
- LinkedIn followers
- 500 followers
About Jordan Washington
Public Relations professional with experience in creative direction, content creation…
Experience
Data Analyst & Brand Strategist
May 2023 — Present
Developed brand standards, marketing materials, and visual assets aligned with client goals and business identity.• Supported design strategy for client presentations and capability statements during key brand development phases.• Provided strategic input and creative support as a design and branding collaborator.• Conducted data analysis and reporting using CRM tools to inform PR and marketing strategies.• Led brand development, image management, and creative direction through targeted communications.• Designed graphics and multimedia assets for events, product launches, and brand campaigns.• Managed and executed an integrated media campaign to boost streaming metrics, social engagement, and brand visibility.• Created cost-effective promotional strategies that enhanced brand identity and built stronger consumer relationships.• Deployed global digital marketing efforts, tracked ROI/ad spend, and opti mized campaigns using KPIs and performance data.• Delivered measurable results, including a 33% follower increase, 10.3% growth in impressions, and over 120 new monthly users.
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