Jordan Salinas
Campaign Coordinator at Enchanted Rock LLC | Data-Driven Marketer | ABM & Demand Gen Strategist | Salesforce CRM Enthusiast
- Role
- Campaign Coordinator at ERock
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Jordan Salinas
Hello, my name is Jordan Salinas, and I’m currently the Campaign Coordinator at Enchanted…
Experience
Campaign Coordinator
Aug 2023 — Present · Houston, TX, US
As Campaign Coordinator, I manage and execute multi-channel marketing efforts focused on education, outreach, and a blend of account-based marketing (ABM) and demand generation strategies. My role involves leveraging data to drive targeted campaigns that result in high-value lead generation and sales growth. Key responsibilities and accomplishments include:Campaign Strategy & Execution: Led cross vertical campaigns, utilizing a mix of ABM and demand generation tactics. This included email campaigns, social media initiatives, paid ads (LinkedIn, Google), 3rd party webinars and content syndication programs to engage key accounts and drive demand.Education & Outreach: Focused on educating prospects about Enchanted Rock’s solutions through targeted outreach efforts, which helped build awareness and engagement within high-priority industries.CRM & Data Management: Managed Salesforce CRM data to track campaign performance, ensuring precise attribution of leads, status updates, and budget impact. Provided insights that enabled targeted follow-ups and refined outreach strategies.Inbound Lead Management: Manage the qualifying and routing of inbound leads, playing a key role in developing and refining the inbound lead routing process to ensure leads are directed to the appropriate teams quickly and efficiently.Performance & Data Tracking: Led data analysis, resulting in asset downloads, qualified leads, and high-value sales briefings.Cross-Department Collaboration: Partnered with sales teams and leadership to align marketing and sales efforts for a unified approach to targeted accounts.Innovation & Optimization: Used A/B testing for email and ad campaigns, optimizing content and delivery for improved engagement and conversion.Process Improvement: Continuously optimized campaign processes, data tracking, and reporting, contributing to greater efficiency and improved insights for decision-making.
Education
University of Houston-Downtown
Marketing
2019
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